The High Court has upheld the Advertising Standards
Authority's (ASA) decision which concluded that the use of the
term "fibre" in broadband advertisements for
part-fibre services was unlikely to mislead the average
consumer.
Background
In November 2017, the ASA announced the conclusion of its review
of 'fibre' broadband and in particular the current use of
the term 'fibre' in advertising to describe both part-fibre
and full-fibre broadband services. As part of its review process,
the ASA had consulted a number of key stakeholders, received a
range of responses from providers of part-fibre and full-fibre
broadband services, consumer organisations and other regulators and
commissioned independent consumer research.
