It is undeniable that the rise of giant social media platforms
has provided fertile grounds for the proliferation of online and
home businesses, and Bahrain is certainly no exception. The online
platform provides several advantages that renders this medium a far
more attractive option to undertake business activities than
traditional brick-and-mortar establishments. These benefits were
clear well before the COVID-19 pandemic, but the harsh economic
conditions have only brought them further into the spotlight.
Establishing an online or home business is financially
attractive because the entrepreneur need not worry about rent
expenses which are often substantial, or a commercial kitchen (in
the event of a food or baking business), no labour expenses (and
therefore no wages, accommodation, visa and LMRA fees) and no
renovation and interior design costs given that the premises are
either the entrepreneur's home or the virtual platform. In
addition, there is often far