After the announcements this spring that Microsoft will be
buying Activision Blizzard (World of Warcraft, Starcraft), Take-Two
Interactive was buying the mobile studio Zynga (Farmville) and Sony
was buying Bungie (Destiny), the concentration process in the video
game industry has continued relentlessly this summer. In a shopping
spree, Swedish video game and media holding company Embracer
acquired renowned gaming studios like Crystal Dynamics,
Eidos-Montreal and Square Enix Montréal, including a whole
catalogue of IP, such as Tomb Raider, Deus Ex, Thief and much
more. In addition, Embracer announced that it had entered into an
agreement to acquire Middle-Earth Enterprises, a company that owns
a vast intellectual property catalogue and worldwide rights to The
Lord of the Rings trilogy and The Hobbit by J.R.R.
Tolkien. This shift in the gaming industry to combine ownership of
IP and its exploitation under one roof can be increasingly
observed. Yet that was not all: in