The latest amendment of the Trade Marks Act brings
numerous modernisations and simplifications. This makes the
national trade mark in Austria an attractive alternative to the EU
trade mark.
Strengthening Austrian trade mark protection
We are faced with trade marks on a daily basis. While surfing
the internet, shopping, watching TV, listening to the radio and on
various social media channels. Trade marks influence our purchase
decision. They characterise a company's goods and services and
define clear features that distinguish them from the competition. A
trade mark turns a product into a unique brand article that the
public won't want to miss out on.
With the new amendment FEDERAL LAW GAZETTE I no. 124/2017, the
Austrian Trade Mark Law (MSchG) was aligned with European
guidelines in implementation of the EU Trade Marks Directive (EU)
2015/2436. The key changes to the Austrian Trade Marks Act are the
reduction in procedural fees, the introduction of the
