The ability to adapt, improvise and overcome obstacles
is a key feature in the start-up world. We have asked our clients
and friends in the community to tell their stories about how
important it is to adapt, improvise and overcome.
Hannes Aigner (COO, mikme): In my seven
years in the start-up world, I've found that embracing change
and adapting on the fly are disciplines that need to be mastered
for a team to succeed – especially in times of uncertainty.
At my current company (mikme), adaptation and empathy for users are
key. The success of our products and company is decided by quality,
speed, and the steady patience to follow through with customer
feedback. The infamous product-market fit can only be achieved by
listening to our customers and understanding and anticipating their
needs. This two-way communication with our users is what made our
newest product (the "mikme pocket") possible, despite the
various logistical and legal challenges we encountered on the
