New Rules For Digital Content & Sale Of Goods

The Sale of Goods Directive will apply to sales contracts between a consumer and a seller for goods, including goods with a digital element (e.g. smart TVs, smart fridges or smart watches) regardless whether concluded physically in shops or online.

The Digital Content Directive will apply to any contract where the trader supplies digital content (e.g. movies, photos, e-books) or digital service (e.g. apps, cloud storage, streaming services) to the consumer. Remarkably, the Digital Content Directive may also apply when the consumer does not pay for the service but provides its personal data in return for the digital content or service as a "payment", except where the personal data is exclusively processed for the purpose of supplying the digital content/service or for allowing the trader to comply with its legal obligations.