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ARTICLE · 07 AUGUST 2018

Resale Price Maintenance In The Digital Age

European commission issues its first resale price maintenance decisions in over a decade fining four consumer electronics manufacturers for fixing online resale prices

AustriaAntitrust/Competition Law

European commission issues its first resale price maintenance decisions in over a decade fining four consumer electronics manufacturers for fixing online resale prices - monitoring software and pricing algorithms played a role.

On 24 July 2018, the European Commission ("Commission") fined, in four separate decisions, consumer electronics manufacturers Asus, Denon & Marantz, Philips and Pioneer for imposing fixed or minimum resale prices on their online retailers. The total fine imposed on the four manufacturers amounts to more than EUR 111 million.

The infringements related to a variety of consumer electronics such as kitchen appliances, notebooks and hi-fi products. The four manufacturers were found to have intervened with online retailers who offered their products at low prices. If those retailers did not respect the prices requested by the manufacturers, they faced – according to the decisions – threats or sanctions such as blocked supplies. Pioneer had also

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