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ARTICLE · 06 JULY 2024

Are your marketing practices spam? New ACMA guidance can assist

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"Statement Expectations" sets out ACMA views on the minimum requirements needed to comply with the Spam Act.

AustraliaTechnology
Lyn Nicholson
Lyn Nicholson
Nastassya Naude
Nastassya Naude
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Over the last year, the Australian Communications and Media Authority (ACMA) has fined numerous businesses for breaching the Spam Act 2003 (Cth). Many of those breaches related to lax marketing practices and slow procedures (see our earlier articles on reviewing your business' marketing settings and penalties for breaching spam laws).

To bring in the new financial year, the ACMA has released a Statement Expectations – Use of consent in telemarketing and e-marketing which sets out its views on the minimum requirements to comply with the Spam Act and the Do Not Call Register Act 2006 (Cth).

As a precaution, businesses should review their current consent practices and how they collect data to ensure any data collected for one purpose is not used for another without consent.

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This publication does not deal with every important topic or change in law and is not intended to be relied upon as a substitute for legal or other advice that may be relevant to the reader's specific circumstances. If you have found this publication of interest and would like to know more or wish to obtain legal advice relevant to your circumstances please contact one of the named individuals listed.

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