Online business is nothing new so what is all the fuss
about? A recent report by Access Economics compared the impact of
the internet to the roll out of electricity because both are
enabling technologies that change all industries in their wake, not
just a few.
We explore why online vs instore is a bigger issue than
ever:
Economic conditions
The high Australian dollar is giving Australian consumers
'more bang for their retail buck' globally. Not only do
Australian consumers benefit from a currency driven discount but
they can also take advantage of heavy discounts offered by
retailers domiciled in underperforming economies.
Australian instore retail is suffering more from consumer
cautiousness than as a result of international ecommerce. Instore
and locally based online retailers are simply competing for
'share of wallet' in an environment where consumers are
looking for the best available deal. Economic conditions have given
consumers a reason to go global –
