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ARTICLE · 05 JANUARY 2015

Digital fuels Asian appetite for Australian property

Asian buyers represent a very significant component of purchaser demand in Australia, particularly in the capital cities.

AustraliaReal Estate and Construction

Asian buyers represent a very significant component of purchaser demand in Australia, particularly in the capital cities. "At Hunt & Hunt Melbourne, we have acted for local vendors and purchasers in the sale and purchase of several large CBD and near CBD holdings in recent months", says Tony Raunic.

GREATER SOPHISTICATION AND STRATEGY IS REQUIRED TO ENGAGE WITH THE ASIAN INVESTOR.

In many cases the traditional methods of marketing and engagement are not as potent.

"Most of the purchasers have been Asian based investors including two recent large sales in the $30 to $60 million AUD range where we represented clients selling entire CBD buildings."

Hunt & Hunt is seeing this Asian appetite first hand, not only through handling property transactions involving Asian investors around our Australian offices, but also through activities in our Shanghai office. The race to entice Asian investment into the Australian property sector is heating up.

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