Transferring social media accounts: legal and practical problems

Key Points:

Transferring social media accounts from one entity to another is in many cases not legally or practically straightforward.

Your business is considering purchasing a smaller company ("Target Co") to complement its existing business divisions. Although Target Co has little in the form of tangible assets, it has developed particularly strong brand awareness in certain market segments, achieved through a marketing strategy which centred around the effective use of social media. Target Co's revenue stream now relies heavily on the followers, fans, subscribers and other consumers who feel a sense of connection with Target Co's brands through established social media connections.