Statistics suggest that every second, on average, around 6,000
tweets are tweeted on Twitter. With so many tweets, one would be
forgiven for thinking that one tweet would be easily lost in the
traffic and quickly forgotten. Unfortunately, that does not seem to
be the case. A silly, offensive or discriminatory tweet will be
shared, re-posted, re-tweeted, it will be discussed world wide on
various media platforms and thanks to Google will always be around
to haunt the individual.
This not only prolongs an individual's embarrassment but
could potentially affect their current or future employment
prospects. Most business owners have zero tolerance for Facebook
posts or tweets from employees that are offensive or discriminatory
or that could potentially damage their brand. They are quick to end
the relationship and separate their brand from the foolish or
offensive post or tweet.
