If your business is reliant on territory based licensing and
distribution agreements then it's important to consider how
your agreement covers your rights and obligations in respect of the
defined territory. Here are some guidelines so you can save
yourself from Netflix' current content licensing headache.
For those in the know, Netflix has been around for quite some
time, with Australians using proxies and unblocking services to
access the service long before it was locally available. Its
popularity has surged in recent months, as more and more households
sign up to the streaming service now available in Australia.
However, as Netflix' content varies from country to country,
many users continue to use 'geo-dodging' technology to
enable them to access the content libraries in other countries,
where Netflix has licensing rights for TV shows and movies that
aren't available yet in Australia, or are only available on
other subscription services.
