By Niclole Wellington, Melissa Lessi and Adela Strzalek
On 10 February 2004, the National Office for the Information Economy released a new guideline and information sheet on the Spam Act 2003 (Spam Act). The new guide entitled 'A Practical Guide for Businesses', provides practical information to businesses that send electronic messages. It explains the main requirements of the Spam Act and outlines business practices that comply with the legislation, including consent, identity and the provision of an unsubscribe facility.
The new information sheet entitled 'Australian Direct Marketing and Spam', provides an example of steps different businesses have undertaken to comply with the Spam Act.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
