By Kristin Ramsey
With many organisations increasingly using social media to
promote their brand, communicate with existing and potential
customers, and recruit new staff members, it is becoming more and
more important for management to understand and appropriately
manage the myriad of issues and risks that could arise from use of
this technology.
From a legal perspective, these issues and risks pertain to use
of social media as a business tool and also potentially to
"personal use" by employees.
Getting down to business
Looking firstly at social media as a business or marketing tool
first, the ability to "share" and easily reproduce
content obtained through online mechanisms, presents a key
challenge to all businesses. How can you protect copyright and
other intellectual property rights and control the dissemination of
information posted for or on behalf of an organisation?
