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ARTICLE · 09 MAY 2020

Should tech giants, like Facebook and Google, pay publishers for content?

Mooted at the digital platforms inquiry, the ACCC is developing a mandatory Code of Conduct for the big tech companies.

AustraliaMedia, Telecoms, IT, Entertainment

The Australian Competition and Consumer Commission (ACCC) is working through a Code of Conduct for big tech companies including Google and Facebook.

The Code, which was mooted last year as a result of the landmark digital platforms inquiry in December, will address a number of issues that arose from the inquiry, including user privacy and greater transparency around how information collected is used.

Profiting from content

Another key concern was the inquiry's finding that in Australia, Google and Facebook are profiting from content generated by Australian media organizations.

Media companies have been unsuccessful in their early negotiations with the tech giants and so Treasurer Josh Frydenberg is now fast-tracking the code. He wants the document complete by July 2020, and despite originally intending for it to have 'voluntary' buy-in from industry participants, says the code will now be mandatory.

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