New generic top-level domains (gTLDs) will be
introduced in the near future with the initial evaluation of
applications anticipated to be completed by August 2013. For brand
owners, there will be new ways to protect their trade marks from
conflicting domain names within these new gTLDs. Failure to take
appropriate measures may result in loss of brand protection in
these new domains or the need for dispute resolution activities to
regain control of the brand.
What is a gTLD?
The Internet Corporation for Assigned Names and Numbers
(ICANN) is responsible for the domain name system.
For example, you may reach our website by typing
"ShelstonIP.com" into your internet browser. The
".com" part of the domain name is a top-level domain.
Other top-level domains include ".gov", ".edu",
".org" and ".net".
