Introduction
It has become increasingly common for organisations to
incorporate the use of social media into their business strategies.
Social media has the potential to provide organisations with an
unparallelled array of benefits, including the ability to promote
the organisation's brand and services to a broad demographic
and across international boundaries.
Similarly, increases in the varied uses of technology in the
workplace have had incomparable benefits for organisations. At a
minimum, technological advances have allowed employees to access
work and customers to access products from almost any location
across the globe. This has obvious benefits for any
organisation.
The proliferation of the use of technology and social media in
the workplace also raises concerns for many employers. These
concerns include the impact that the use of technology and the
access to social media has on productivity as well as the potential
that negative comments made by
