Listen up – does your business fall short responding to customer feedback?

Recent data collated by US social media and analytics provider, Locowise, indicates that businesses ignore almost 90% of customer feedback received on their Facebook pages. It's a startling statistic and seems to support the argument that perhaps many businesses with social media are missing the point of their presence online.

It is simply not enough to have a Facebook page or Twitter account as a means of 'checking a box' when it comes to your business having a social media presence. We've previously talked about the potential benefits of companies engaging with their customers via social media. The value of social media can only be unlocked through meaningful engagement with consumers.