Assisted by Isabella Krstanovski
Your business tweets terrifically, is on fire with Facebook and ingenious on Instagram but when it comes
to Snapchat, you're in
the dark. So what is Snapchat and should you be jumping on
board?
Snapchat is a social media platform that allows users to send
temporary*, seconds-long images to other users. Unlike other social
media platforms, Snapchat interactions are predominantly
one-on-one.
Like Instagram, the app is mobile-based so you will need a
smartphone handy on a regular basis if your business will be using
it for marketing.
The following are ways that brands can gain traction on
Snapshat:
Stories
The stories feature enables brands to target a much wider
audience. They expire 24-hours after being uploaded to the platform
so it pays to do your homework and upload at a time when your
target demographic is most active.
