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ARTICLE · 12 NOVEMBER 2011

Is it time to update your on-line status?

Social media is an important medium for both formal and informal engagements in Australian tertiary institutions.

AustraliaMedia, Telecoms, IT, Entertainment
Haroon Hassan
Haroon Hassan
Kara Sheehan
Kara Sheehan

Is it time to update your on-line status?

Recently Lindsay Tanner (Vice Chancellor's fellow at Victoria University) wrote that:

The students of tomorrow will be born digital: they'll have known nothing else but the web 2.0 world. They'll want to be entertained as they learn. They'll demand instant feedback. They'll compare learning experiences with digital games and social networking sites. 1

The rise of social media as a medium for both formal and informal engagement with students and staff is an important issue confronting Australian tertiary institutions. Facebook alone claims over 800 million active users which makes it a powerful communications tool in anyone's language.2 Thanks to 'Generation Y' many institutions are embracing social media as a means of engaging with a cohort of students who expect digital technology (including social networking) to be an integral part of their learning experience.

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