Share on LinkedInShare on LinkedIn

ARTICLE · 16 JULY 2013

Google not liable for Adwords keywords

DLA Piper Australia
Explore more from DLA Piper Australia

An Italian court held that Google is not obliged to monitor the AdWords keywords selected by its users.

AustraliaMedia, Telecoms, IT, Entertainment
Giulio Coraggio
Giulio Coraggio

The Court of Palermo (Italy) held that Google as an hosting provider is not obliged to monitor the AdWords keywords selected by its users. The court did find liability for a local rental company, Sicily by Car, for the usage of the trademark "maggiore" held by a major rental company, Maggiore Rent SpA. This was only when done in connection with the usage of AdWords "dynamic keyword insertion" tool allowing to show the selected keyword as ad text in the sponsored link when users were searching such term.

Maggiore had challenged not only the conduct of Sicily by Car but also the contributory liability of Google because of its active role in the selection of AdWords keywords in breach of Maggiore's rights.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Victoria’s New Data Centre Rules – Implications For Developers And Operators

Victoria's new Sustainable Data Centre Action Plan introduces comprehensive planning, renewable energy, and community benefit requirements for data centre developments. The regulations establish location restrictions, noise limits, renewable energy mandates, and water supply requirements while creating new referral authorities to oversee compliance. These changes will significantly impact how developers and operators plan and execute data centre projects in Victoria's rapidly expanding market.
AustraliaMedia, Telecoms, IT, Entertainment
Holding Redlich
Holding Redlich
Article

Five Decisions That Will Define Australia’s AI Future

Prime Minister Albanese's speech on 15 July 2026 marked a decisive shift in Australia's approach to artificial intelligence, from voluntary guidance to mandatory national regulation. The announcement establishes Australian Standards for AI, copyright licensing requirements, a national planning framework for data centres, energy obligations, and workplace protections—all underpinned by the concept of sovereign AI.
AustraliaMedia, Telecoms, IT, Entertainment
Corrs Chambers Westgarth
Corrs Chambers Westgarth