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ARTICLE · 11 APRIL 2018

Case study – Vulnerabilities and opportunities for sporting and entertainment bodies arising from improving drone technology

Cooper Grace Ward
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The activities of an unauthorised stranger using drone technology could adversely impact the funding models for major sports.

AustraliaMedia, Telecoms, IT, Entertainment
Charles Sweeney
Charles Sweeney
David Grace
David Grace
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SUMMARY

The activities of an unauthorised stranger, using drone technology to capture high quality footage of major sporting contests or entertainment events, could adversely impact the funding models for major sports.

For less mainstream sports that don't currently receive any live coverage (television or via the Internet), drones will provide the opportunity to showcase their product via live streaming facilities and potentially open new revenue sources.

BACKGROUND

There was a famous legal case in Australia in the 1930s – Victoria Park Racing & Recreation Grounds Co Ltd v Taylor (1937) 58 CLR 479 – in which the High Court found that sports and entertainment providers that put on events for public consumption had no inherent right in the ‘spectacle' that would allow them to regulate the activities of people outside of their venue.

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