Australian Top (Level) 40! - domain names

Key Points:

The applicants for new generic top level domain names have been publicised, so companies should consider whether they have any objections

As we reported last year, the Internet Corporation for Assigned Names and Numbers (ICANN) decided to expand the range of generic top level domain names (gTLDs). This will change the internet landscape by enabling companies and organisations to replace generic domains such as .com or .org with their own domain name extensions.

Earlier this year, ICAAN began accepting applications for new domain name extensions for new categories such as brands or products (eg. .coke), geographic regions (eg. .london), community (eg. .rugby) and generic terms (eg. .fashion).