Advertising, Marketing & Promotion Comparative Guide

1 Legal framework

1.1 What are the main legislative and regulatory provisions that govern advertising in your jurisdiction?

Advertising is regulated in Australia through both legislative and self-regulatory systems.

The primary piece of legislation is the Australian Consumer Law (ACL) (Schedule 2 to the

Competition and Consumer Act 2010, which prohibits, among other things:

• misleading or deceptive conduct (including conduct that is likely to mislead or deceive); and
• the making of false or misleading representations.

Australia's advertising industry self-regulatory system includes a number of self-regulatory codes of practice developed by the Australian Association of National Advertisers (AANA), including: