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ARTICLE · 26 FEBRUARY 2021

Karma – the ultimate C word

It won't take long for most professional services firms to adjust their marketing strategy in a post-Covid world.

AustraliaLaw Practice Management

Working from home, telecommuting and video conferencing may have been the key take outs from 2020, but this year it seems that decentralisation and living local are to be the hallmarks of 2021 – and I put it down to karma.

Covid has taught us much more than the importance of washing your hands incessantly and sneezing into your armpit rather than your palm. Covid has instilled in us a sense of responsibility around our family, our neighbours, our colleagues and our community; a fundamental shift back to care and consideration, connection and conscience. In other words, we could summarise the key learnings with a number of C words... and Covid is another C word!

How many of us have reignited a love for our home and our hearth rather than chasing diversions and dalliances? Business owners have become more understanding and flexible in allowing their workers to meet their KPIs with earphones in and whilst lounging in their PJs. Bin night even became a glam affair with

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