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ARTICLE · 29 JUNE 2025

Market Intelligence Thought Leadership Award Winner

Do you own those images?

Business owners weary from endless scam and spam emails might just hit the delete button – but there is reason to be more cautious.

AustraliaIntellectual Property

Recently, our firm has seen an increase in correspondence from companies like Getty Images, PicRights and Copytrack alleging infringement of copyright and requesting compensation. Business owners weary from endless scam and spam emails might just hit the delete button – but there is reason to be more cautious.

In one particular instance, our office received an email advising we were likely using an image on our website without the proper permission. The owner of the image specifically wished to enforce their image rights within Germany – where the alert could be accessed.

The email also bore some markers of a scam email that caused concern. These included: atypical phrases; an urgent deadline to respond; a repeated request for payment; directions to use various links included in the email. But a specific image was identified (one used as the cover image for a legal alert like this one) and a Google search revealed that the sender was a real company. So, the issue

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