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ARTICLE · 18 FEBRUARY 2012

Financial services advertising under the microscope, says ASIC

Clayton Utz
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ASIC has produced a new guide aimed at improving advertising practices in the financial services sector.

AustraliaFinance and Banking
Matthew Daley
Matthew Daley
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Key Points:

ASIC will be paying more attention to advertising in the financial services sector, and has produced a new guide to help improve it

ASIC has promised greater scrutiny of the financial services sector's advertising, including online and mobile advertising, with the release of its new regulatory guide, RG 234 Advertising financial products and advice services: Good practice guidance, on Tuesday.

The Regulatory Guide is the result of a consultation process which was kick started with the release of the ASIC Consultation Paper 167 Advertising financial products and advice services: Good practice guidance, and comes at a time when ASIC is gearing up its activity in this area and has new powers:

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