Climate Change: Promoting your company as clean and green?

Michele Muscillo,
Partner

Ben Ricketts,
Solicitor

The Australian Competition and Consumer Commission (ACCC) is vigilant in prosecuting those companies that breach the provisions of the Trade Practices Act 1974. In particular, the Commission has been keeping an eye on those companies who use misleading or deceptive messages when promoting their green credentials.

As the following case studies show, the ACCC won't tolerate false claims by companies who advertise themselves as clean and green in order to divert attention away from other less green practices (termed 'greenwashing').

For more information about misleading and deceptive conduct and how it may affect you, see our article on avoiding misleading and deceptive conduct in green marketing .