Businesses have been warned by corporate and consumer watchdogs
about "greenwashing" and told they will have to be ready
to substantiate any environmental claims they make when marketing
their goods and services, or face severe fines under consumer
law.
ACCC actively targeting businesses that are greenwashing
The Australian Competition and Consumer Commission said it is
actively targeting "greenwashing" this year, warning that
businesses which make false or misleading claims on the climate
benefits of their products or activities undermine consumer trust
and confidence in the market.
ACCC deputy chair Delia Rickard said the ACCC is hearing growing
concerns that some businesses are falsely promoting environmental
or green credentials to capitalise on changing consumer
preferences. (Please see
Businesses told to be prepared to back up their environmental
claims, ACCC, 20 September 2022.)
