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ARTICLE · 11 NOVEMBER 2024

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AANA releases new Environmental Claims Code applicable to all Australian advertising

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The new Code significantly strengthens the existing Code that has been in place since February 2021.

AustraliaEnvironment
Ian Robertson
Ian Robertson
Sarah Butler
Sarah Butler
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The Australian Association of National Advertisers (AANA) is the peak marketing industry body in Australia. It also operates Australia's advertising self-regulation system, which includes Codes developed by the AANA and enforced by Ad Standards, the regulatory body established by the AANA.

On 22 October 2024, the AANA released its new Environmental Claims Code which will come into effect on 1 March 2025. The new Code significantly strengthens the existing Code that has been in place since February 2021.

At the time of releasing the new Code, the AANA said:

"The Environmental Claims Code sets a new standard for advertisers, helping to foster transparency and trust in environmental marketing. It complements and reinforces the Australian Competition and Consumer Commission (ACCC) Guidance on Environmental Claims, ensuring that environmental messaging is truthful, clear and verifiable".

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