IN BRIEF
Benefit Corporations are a relatively new and exciting
expression of social responsibility mixing with competitive edge in
business. In this first of the Social Responsibility Series, Euge
Power, solicitor at Swaab Attorneys, shows you how business can be
geared towards social responsibility for real, not just for PR.
Benefit Corporations (B Corps) have been in Australia
since 2012 and the United States of America since 2006. There are
at least 2000 B Corps in the USA and around 60 in Australia.
Most big companies say that they are doing this or that for the
environment or for the people, but who ever believes them? A
cynical view would be to suggest these claims are merely PR stunts.
A big problem with business is that consumers can find it difficult
to believe anyone in business is actually trying to make a real
difference to anything but their bottom line.
