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ARTICLE · 14 JULY 2025

What are the Privacy Laws for Direct Marketing?

LegalVision
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Understanding how Australian privacy and spam laws affect your direct marketing is the best way to avoid legal complaints.

AustraliaConsumer Protection
Stephanie Long
Stephanie Long
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In Short

  • Australian privacy and spam laws, including the Privacy Act and Spam Act, govern direct marketing practices.
  • Businesses must obtain consent before sending marketing materials and comply with rules for emails, texts, and post.
  • APP entities (businesses with turnover above $3 million) must adhere to strict guidelines when conducting direct marketing.

Tips for Businesses

Understand whether your business is an APP entity and obtain consent from recipients for all direct marketing, including emails, text messages, and letters. Make sure to include clear identification of your business and an easy way for recipients to unsubscribe. Consult a legal expert if needed.

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