The drink vitaminwater leaves out one key ingredient from its
name: sugar. 31 - 32 grams of it per bottle to be exact. In 2009
individuals on behalf of the Center for Science in the Public
Interest filed a class action in the United States against
Coca-Cola over its subsidiary's product vitaminwater. Loaded
with sugar, the plaintiffs claimed that the product's name and
statements like 'vitamins + water = all you need' and
'this combination of zinc and fortifying vitamins can...keep
you healthy as a horse' were misleading consumers by suggesting
that they were making a healthy choice.
Coca-Cola sought to have the motion dismissed in 2010.
Surprisingly, Coca-Cola argued that no reasonable person would
really think that vitaminwater was healthy. This is a renowned
defence known as puffery, dating back to the famed Carlill v
Carbolic Smoke Ball Company case of the 1800s. Sometimes companies
make statements relating to their products that are so ridiculous
and outlandish
