The regulator crack-down: will it all come out in the greenwash?

Recently, regulatory authorities in Australia have begun to crack down on the practice of greenwashing, particularly in light of increasing demand for environmentally conscious business practice. Active legal, regulatory and compliance action by the Australian Securities and Investments Commission (ASIC) and Australian Competition and Consumer Commission (ACCC) has seen entities' conduct come under heavy scrutiny as a result of their alleged misrepresentations.

The action taken by regulatory bodies has shown no signs of slowing down, with ASIC recently issuing an infringement notice to Future Super Investments Services Pty Ltd (Future Super) for overstating its environmental impact in a Facebook post made in 2019.