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ARTICLE · 29 MARCH 2023

The implications of selling a business: misleading or deceptive conduct

It is critical for both parties to understand how misleading or deceptive conduct interacts with business sale contracts.

AustraliaConsumer Protection

When it comes to selling a business, the process can be profitable and complicated. Nevertheless, it is critical for both parties to the transaction to understand how misleading or deceptive conduct interacts with business sale contracts. Whether the contract concerns an asset sale, equity sale or merger, caution must be taken where the contract provides for:
An assurance by the seller as to the veracity of financial records;

  • The production of those financial records;
  • Employee information;
  • Due diligence clauses; and
  • Broad warranties with respect to the future

If the seller resiles from a representation made or withholds qualifying information to induce purchase, the buyer can rely on the Australian Consumer Law regime (schedule 2 of the Competition and Consumer Act 2010 (Cth) (ACL)– in particular, sections 18 and 29. Sellers should also be aware of section 4(2) of the ACL, which considers a representation regarding future matters to be misleading, if no

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