The recommendations in the ACCC's final report on loyalty
schemes have implications for all businesses that collect and use
personal information
The Australian Competition and Consumer Commission
(ACCC) has released the final report and
recommendations coming out of its market study into customer
loyalty schemes.
The ACCC self-initiated the study after announcing that loyalty
schemes was one of its compliance and enforcement priorities for
2019. The ACCC decided to focus on loyalty schemes in light of the
number of complaints made against them and concerns about the way
in which they collect, use and disclose members' personal
information.
Through the study, the ACCC identified a number of consumer and
privacy concerns and made 5 recommendations to address these
concerns. The ACCC considers that it has put the loyalty scheme
industry on notice, particularly concerning their data practices.
It has not yet announced any competition or consumer law
enforcement
