There is no doubt that the Olympics are a brilliant example of
global co-operation, athletic prowess and human endurance. They
also happen to be good for business too, as the recent case of
Australian Olympic Committee, Inc. v Telstra Corporation
Limited [2016] FCA 857 demonstrates.
The Rio Olympics are the most widely broadcast Games in history,
with more and more viewers accessing content through PCs, tablets
and mobile devices as opposed to more traditional mediums. Given
the popularity of the Olympics, there was no doubt hot competition
for carriers to be the official sponsors of the Games and their
broadcast.
Despite its long history of sponsorship, Telstra is not an
official sponsor of the Australian Olympic Committee for the Rio
Olympics. It does, however, have an agreement with the Australian
broadcaster to sponsor its coverage of the Rio Olympics and show
Telstra advertisements across the different broadcast mediums.
