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ARTICLE · 15 MAY 2009

Single Pricing Advertising

Hunt & Hunt
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Section 53C of the Trade Practices Act has been amended to provide that from 25 May 2009 if you chose to refer to a particular component of a price for goods or services in an advertisement, you must also provide a single total price which is as prominent in that advertisement as the component pricing.

AustraliaConsumer Protection
Maria Townsend
Maria Townsend
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Section 53C of the Trade Practices Act has been amended to provide that from 25 May 2009 if you chose to refer to a particular component of a price for goods or services in an advertisement, you must also provide a single total price which is as prominent in that advertisement as the component pricing. The total price must be clear and eye catching, it must stand out and be easily seen by the customer.

Single Price is the minimum total cost that can be calculated at the time of making a price representation.

It is calculated by adding each of the price components you are able to quantify at that time.

It must include any charge of any description plus any tax, duty, or levy payable by a consumer to purchase the goods or services.

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