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ARTICLE · 12 NOVEMBER 2018

Marketing lessons learned from the ACCC and ASIC

Corrs Chambers Westgarth
Corrs Chambers Westgarth
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Corrs Chambers Westgarth

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When representing products and services via promotions or offers to consumers, businesses should avoid certain issues.

AustraliaConsumer Protection

When representing products and services via promotions or offers to consumers, businesses need to be aware of (and look out for) a number of potential issues.

Below, we take a closer look at four Australian Competition and Consumer Commission (ACCC) and Australian Securities and Investments Commission (ASIC) cases of interest in the promotional area from 2018, and offer some key lessons and takeaways.

  1. LG ELECTRONICS AUSTRALIA PTY LTD (LG)

In ACCC v LG Electronics Australia Pty Ltd [2018] FCAFC 96, the Full Federal Court partially upheld the ACCC's appeal.

The Full Court found that LG made certain misleading and false representations relating to its customers rights, but dismissed the appeal regarding other LG statements. The Full Court remitted the matter to the primary judge for determination of the balance of relief and any pecuniary penalties.

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