Kanye's latest album, The Life of Pablo, which was
released on streaming service Tidal back in February, was peddled
by Kanye as an exclusive to Tidal. Due to his actions, in less than
four five seconds Tidal's value increased by $US60mil and their
subscriber numbers tripled. Great news for Kanye who has a stake in
Tidal. However, earlier this month fans found out the hard way that
it turns out the album wasn't so exclusive.
You have got to give it to Kanye. Couldn't have been a
harder, better, faster or stronger plan to get people to subscribe
to what is increasingly being described as a sub-par streaming
service. One US fan thinks Kanye's actions were pretty
heartless and has commenced class action proceedings against Kanye
and Tidal. The difference here is the gold diggers might actually
be messing with a
broke Kanye.