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ARTICLE · 18 MAY 2016

Kanye West faces gold diggers of a different kind in the US

In Australia, if Tidal and Kanye make false and misleading statements on Twitter, this conduct is in breach of the ACL.

AustraliaConsumer Protection

Kanye's latest album, The Life of Pablo, which was released on streaming service Tidal back in February, was peddled by Kanye as an exclusive to Tidal. Due to his actions, in less than four five seconds Tidal's value increased by $US60mil and their subscriber numbers tripled. Great news for Kanye who has a stake in Tidal. However, earlier this month fans found out the hard way that it turns out the album wasn't so exclusive.

You have got to give it to Kanye. Couldn't have been a harder, better, faster or stronger plan to get people to subscribe to what is increasingly being described as a sub-par streaming service. One US fan thinks Kanye's actions were pretty heartless and has commenced class action proceedings against Kanye and Tidal. The difference here is the gold diggers might actually be messing with a broke Kanye.

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