It's Still Advertising! Therapeutic Goods And Social Media

The Therapeutic Goods Administration (TGA) has recently issued updated guidance for advertising therapeutic goods on social media. The updated guidance is an important reminder that anyone, including business, health services and social media influencers, promoting therapeutic goods online through social media channels, must comply with the regulatory requirements under the Therapeutic Goods Act 1989 (Cth) (the Act).

When does advertising occur on social media?

Under the Act, any statement or representation that is intended to promote the use or supply of therapeutic goods is likely to be considered advertising. Even material that might be said to promote use or supply in an indirect way will be considered an "advertisement" under the Act.