Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 14 AUGUST 2016

In the firing line: Misleading and deceptive conduct

Coleman Greig Lawyers
Explore more from Coleman Greig Lawyers

The Competition and Consumer Act strictly prohibits business conduct that is likely to, or will mislead or deceive consumers.

AustraliaConsumer Protection
Peter Stewart
Peter Stewart
Author LinkedIn connections

E-cigarette retailers, Social-Lites Pty Ltd (Social-Lites) and Elusion New Zealand Limited (Elusion), health insurer Medibank and H.J. Heinz Company Australia Ltd (Heinz) are some of the latest culprits under investigation by the Australian Competition and Consumer Commission (ACCC) for misleading and/or deceptive representations to consumers.

The Competition and Consumer Act strictly prohibits business conduct that is likely to, or will mislead or deceive consumers. This conduct can include advertisements and statements that are false, inaccurate or unable to be substantiated that are made via:

  • Media
  • Product packaging (read our blog on how Nurofen experienced a headache in this area)

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

When “Down Down” Wasn’t Really Down - Federal Court Rules Against Coles

In its judgement delivered on 14 May 2026, the Federal Court has found that Coles engaged in misleading conduct in relation to its long-running “Down Down” promotion, accepting the ACCC’s case that many advertised discounts were not genuine. The Court held that 13 of the 14 sample “Down Down” tickets examined in the hearing conveyed false or misleading price discount representations because the stated “was” price had not applied for a reasonable period before the promotion.
AustraliaConsumer Protection
Bartier Perry Solicitors
Bartier Perry Solicitors
Article

The Scope Of A School’s Duty Of Care Revisited

An 11-year-old student suffered a back injury during a long jump trial at a school athletics carnival, leading to a significant Court of Appeal decision that clarifies schools' duty of care obligations. The case examines whether basic safety measures like adequate sand depth and regular pit maintenance constitute reasonable precautions that schools must take to protect students during sporting activities.
AustraliaConsumer Protection
Carroll & O'Dea
Carroll & O'Dea