Consumer law update: Sleep easier by keeping your advertising accurate

For most of us, it's just like Lorde says, we'll never be royals, but according to the PJs gurus Peter Alexander, you can still go to bed looking and feeling like one thanks to their exclusive "Royal Mother's Day" edition of sleepwear.

The advertising campaign features some pretty convincing look - a - likes of the Queen, Duke and Duchess of Cambridge and bubba George, donning the sleepwear and marketing it as a Mother's Day gift fit for Her Maj.

Effective advertising yes, but also a shining example of how seemingly harmless campaigns like this can fall foul of the Australian Consumer Law which is quite strict about businesses not misleading consumers into thinking that their goods or the business itself has a sponsorship approval or affiliation which it doesn't actually have.