By Stacks / The Law firm
Social media is now mainstream and businesses as well as
individuals need to be wary of its legal ramifications.
The Advertising Standards Board has ruled that a company's
Facebook page set up to promote its brand or product is an
advertisement, and must comply with all the rules and regulations
that govern traditional forms of advertising.
Following that ruling, the Australian Competition and Consumer
Commission warned large corporations that use Facebook to promote
their products that they should take down misleading or
inappropriate comments left by the public within 24 hours or
less.
Many people post comments on a Friday evening or on weekends, so
it would be wise for a company to maintain a watch on their social
media beyond normal work hours.
