Key Points:
If your business operates in the telecommunications
sector, your advertising campaigns must comply with the Australian
Consumer Law as the ACCC will be closely scrutinising those
claims.
Consumer protection in the telecommunications sector remains a key
element of the ACCC's priorities in 2013. The ACCC is
looking to implement a broadband performance monitoring and
reporting program in Australia. This program will allow the ACCC to
take a closer look at actual broadband speeds available to
consumers and compare them with headline speed claims made by
Internet Service Providers.
The ACCC released a consultation paper on 14 August 2013,
"Broadband performance monitoring and reporting in the
Australian context". While this consultation paper is the
first step in the process, it suggests that the ACCC still has some
concerns about performance claims being made in the
telecommunications sector.
