ARTICLE · 08 APRIL 2014

ACCC takes hard-boiled approach to poultry credence claims

DibbsBarker

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The ACCC recently succeeded in two actions brought against processors and suppliers in the Australian poultry industry.

AustraliaConsumer Protection

Michael Sutton

Sophie Barrow (Formerly With DibbsBarker)

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Focus:	Credence claims and the food production industry
Services:	Competition & Consumer Law, Commercial, Intellectual Property & Technology

Recent action

The Australian Competition and Consumer Commission (ACCC) was recently successful in two actions brought against processors and suppliers in the Australian poultry industry for contraventions of the Australian Consumer Law (ACL).

The first case¹ related to representations made by Baiada Poultry Pty Ltd and Bartter Enterprises that its Steggles brand chickens were "free to roam around in large barns". In fact, for a large period of their growth cycle, the chickens were raised in a shed system and kept at a stocking density level which inhibited their ability to roam around freely.

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