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ARTICLE · 29 DECEMBER 2023

ACCC releases final guidance to curb greenwashing

Cooper Grace Ward
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The ACCC's final 8 principles aim to help businesses align marketing strategies with genuine environmental benefits.

AustraliaConsumer Protection
David Grace
David Grace
Eli Faint
Eli Faint
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The ACCC has released its finalised guidelines to prevent greenwashing and uphold the integrity of environmental marketing claims.

Following its commitment to clamp down on 'greenwashing' practices among Australian businesses, the Australian Competition and Consumer Commission (ACCC) has now published its final guidance on environmental marketing claims. This fortifies the ACCC's stance on ensuring that all environmental marketing and advertising claims are transparent and honest, with the goal of bolstering consumer trust and enabling fair business competition.

Background

In our previous article from July this year, we examined the ACCC's draft guidance, which was aimed to help businesses steer clear of greenwashing. Greenwashing is the practice of making representations relating to the environmental or sustainable benefits of products or services that are not supported by evidence and, as such, may be false or misleading.

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