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ARTICLE · 09 DECEMBER 2012

ACCC enforcement priorities - are you on the list?

Enforcement priority areas will help companies to take a more proactive approach to monitoring and enforcing compliance.

AustraliaConsumer Protection

Key Points:

Armed with knowledge of the ACCC's enforcement priority areas, companies can now take a more proactive approach to monitoring and enforcing compliance by focusing on these priority areas.

2012 has seen the ACCC increasingly focus on the priority areas identified by Rod Sims upon his appointment as ACCC Chairman in August 2011. The ACCC has committed itself to be strategic and take on more cases where the outcome may be less predictable; its enforcement actions commenced in 2012 reflect this mindset.

All the signs for 2013 point to more of the same: an ACCC that, having recently refocused its enforcement priorities, will take on cases not just to test the law but also where it believes that there is a policy position which it wishes to argue for.

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