ACCC v Carrerabenz Diamond Industries Pty Ltd [2008] FCA
1103
- Further challenges from "was/now" and a large number
of charges.
Continuing the theme of misleading jewellery prices, Carrerabenz
Diamond Industries' business was the buying and selling of
diamonds and other items of jewellery. After purchasing an item of
jewellery, it adopted a practice whereby on one side of a price tag
a staff member would write two prices, one in red ink which was
then immediately crossed out, with a lower price being written
underneath it in black ink.
It placed newspaper advertisements advertising diamond sales
which described jewellery with a "usual mark.price" and a
"crazy price". The ACCC alleged that the advertisements
would led a reasonable person to believe that the diamond had
previously been offered for sale to the general public at a
"usual mark.price" and was now being offered for sale for
a limited period at a substantially lower "crazy price".
Further, a
